Spotlight on Friends In Deed: Building Hope and Community in Pasadena
At the heart of Pasadena’s mission to care for one another is an extraordinary organisation: Friends In Deed. For over 130 years, this interfaith nonprofit has been a beacon of compassion, offering practical support with dignity and respect to people facing homelessness, poverty, and vulnerability in the greater Pasadena area.
Friends In Deed’s mission is simple but profound: to meet basic human needs and help people regain stability and hope in their lives. They do this through a range of vital programs that make a real difference every day.
Nourishing Neighbors with the Food Pantry
One of Friends In Deed’s cornerstone programs is the Food Pantry, where individuals and families in need can “shop” for fresh and shelf-stable groceries in a welcoming, market-style setting. It’s not just about food, it’s about choice, dignity, and community care. Each week, the pantry supports hundreds of households with nutritious options including fresh produce, proteins, and pantry staples.
A Safe Space at The Women’s Room
The Women’s Room offers a welcoming daytime refuge for women who are homeless or at risk, providing basic essentials like meals, laundry, showers, and access to resources that help with job searches and stability. It’s a place where women are seen, supported, and valued.
Warm Shelter & Housing Assistance
Friends In Deed operates programs that offer shelter during bad weather and help connect individuals experiencing homelessness with housing solutions. They also provide eviction prevention and rental assistance to help families stay in their homes, because keeping people housed is often the most powerful form of support.
Why Your Gift Cards Matter
Gift cards are an incredible way to support Friends In Deed’s mission. They give flexibility and choice to individuals and families navigating difficult times, whether for groceries, transportation, or everyday essentials. Your contributions allow Friends In Deed to extend care where it’s most needed.
By collecting gift cards at the Pasadena Women’s Club Fiesta-themed luncheon on February 18th, 2026, we’re helping this well-loved community partner continue their life-changing work with compassion, connection, and dignity.